Heidi

A straw cowboy hat sits along the rodeo arena in Rock Springs, WY during the National High School Finals Rodeo, waiting patiently to be retrieved by it's cowboy. College rodeo recruiting isn’t broken. It lacks structure. And it can be confusing. That confusion is the single biggest barrier standing between student-athletes and real opportunity. Not talent. Not effort. Not even access to coaches. Social media has filled that gap. Most families just don’t know how the process actually works,...

Founder of Bullfrog Recruiting, Heidi Foy, is pictured with Shelby Rasmussen from Learfield College Rodeo in front of the watch party in Las Vegas at the Westgate Hotel & Casino in December 2025. It’s been a little quiet around here lately and we did that on purpose. I had a little warranty work done on my back and it was a perfect time to recover, especially after surgery- and, if I'm honest, Vegas! Now that we’re turning the corner, it’s time to start looking ahead. We found out after Vegas...

As we left the Team Wyoming Breakfast at the Rio, I stalkingly commented as these strangers walked by that "hey, I follow you!" And I got to meet Cowboy Entrepreneur, Scott Knudsen and his daughter Hailey Knudsen. Being more intentional, and maybe a little awkward allowed me to network with a few new people last week. Every December, Las Vegas becomes the center of the rodeo world. The Wrangler National Finals Rodeo brings together athletes, families, coaches, and industry leaders from...