Heidi

The roping chute is being loaded at the Energy Capital Rodeo in Gillette, WY. In college rodeo recruiting, talent does get you noticed. And coachability earns trust. Most families assume recruiting decisions are driven by results inside the arena, buckle counts, or how flashy an athlete looks in the arena. Those things matter, but they are rarely the only deciding factor. When college rodeo coaches talk about what truly separates one recruit from another, the conversation almost always shifts...

A straw cowboy hat sits along the rodeo arena in Rock Springs, WY during the National High School Finals Rodeo, waiting patiently to be retrieved by it's cowboy. College rodeo recruiting isn’t broken. It lacks structure. And it can be confusing. That confusion is the single biggest barrier standing between student-athletes and real opportunity. Not talent. Not effort. Not even access to coaches. Social media has filled that gap. Most families just don’t know how the process actually works,...

Founder of Bullfrog Recruiting, Heidi Foy, is pictured with Shelby Rasmussen from Learfield College Rodeo in front of the watch party in Las Vegas at the Westgate Hotel & Casino in December 2025. It’s been a little quiet around here lately and we did that on purpose. I had a little warranty work done on my back and it was a perfect time to recover, especially after surgery- and, if I'm honest, Vegas! Now that we’re turning the corner, it’s time to start looking ahead. We found out after Vegas...