“If I compete good enough in the arena, they’ll find me.”

Founder of Bullfrog Recruiting, Heidi Foy, is pictured with Shelby Rasmussen from Learfield College Rodeo in front of the watch party in Las Vegas at the Westgate Hotel & Casino in December 2025. It’s been a little quiet around here lately and we did that on purpose. I had a little warranty work done on my back and it was a perfect time to recover, especially after surgery- and, if I'm honest, Vegas! Now that we’re turning the corner, it’s time to start looking ahead. We foun

Youth rodeo contestants share smiles and stories with a rodeo mom under the bright blue sky at the Energy Capital Youth Rodeo in Gillette, WY 2024. If you're new to the recruiting process, start with our Essential Guide to College Rodeo Recruiting , which explains how the entire system works for athletes and families. If you're waiting until your senior year to get serious about college rodeo recruiting, you're already behind. Most high school rodeo athletes (and their parent